
BASA/OASBO Superintendent and Treasurer Symposium 2022-2023
Recorded On: 03/28/2023
- Registration Closed
Date: March 28, 2023
Location: OASBO Conference Center | 98 Commerce Park Dr | Westerville, OH 43082 | or Virtual via Zoom
Cost: Member - $175 | Non-Member - $175. You may register to attend in-person or virtually. Please note that in-person attendance is limited to the first 70 registrants.
Please join BASA and OASBO for a Superintendent/Treasurer Symposium focused on Negotiations and Strategic Planning. Great districts achieve great results when they are focused on the future and recognize the importance of the Superintendent and Treasurer team.
This year’s symposium will start with updates from Ennis Britton where attendees will learn strategies needed to arrive at the table ready to bargain as a team, understand the interpersonal dynamics and actual cost impacts of bargaining and to know the process when bargaining does not result in agreement at the table. Following lunch, we will spend the afternoon with the Impact Group on strategic planning where attendees will learn the practical steps in the development of a strategic plan, how to identify key priorities for your district regarding intentional communications, and how to create, maintain and protect your school district’s brand.
AGENDA
8 a.m.
Registration
8:15 a.m.
Welcome & Introductions
Kim Laugherty, OASBO
Dr. David Axner, BASA
8:30 a.m.
Negotiations
Hollie Reedy, Bronston McCord, Bill Deters and Erin Wessendorf-Wortman, Ennis Britton Co., LPA
10 a.m.
Break
10:10 a.m.
Negotiation continued
11:30 am
Lunch
12:15 p.m.
Strategic Planning
Every great district knows where they’re going and how they’re going to get there. They have a plan. Do you?
In this session, attendees will learn the practical steps in the development of a strategic plan, how to identify key priorities for your district regarding intentional communications, and how to create, maintain and protect your school district's brand.
Great school districts don’t just happen by accident. School districts must always be strategic, purposeful, and deliberate in their work. Ways to do that can include:
- Strategic planning
- Strategic communications
- Strategic growth and protection of your brand, including during a crisis
Phil Herman, Partner, The Impact Group
1:45 p.m.
Break
2 p.m.
Strategic Planning continued
3:30 p.m.
Conclusion and Q&A

Hollie Reedy
Attorney Of Counsel, Ennis Britton Co., L.P.A.
Prior to becoming an attorney with the firm, Ms. Reedy served as chief legal counsel of the Ohio School Boards Association. She brings her depth of experience in education law and knowledge as association counsel to provide comprehensive legal representation of public schools and nonprofit entities. Ms. Reedy’s work with boards of education includes drafting and negotiating vendor contracts, drafting policy, interpreting Ohio’s ethics laws, public records, litigation, and representing boards before federal, state, and local agencies. She has extensive publication and speaking credentials. She is trained in mediation. Ms. Reedy represents districts on a full spectrum of education law issues and is a member of the firm’s School Finance, Municipalities & Public Law, and Special Education Practice Teams.

Bronston McCord
Shareholder/Esquire, Ennis Britton Co., LPA
Mr. McCord is a shareholder and managing director of Ennis Britton, a state-wide school law firm. Mr. McCord regularly counsels public boards of education on a variety of education law issues, with an emphasis on labor negotiations, employment matters, and construction issues. Mr. McCord has many published works, presentations and submitted court briefs to his credit.

William (Bill) Deters
Shareholder, Ennnis Britton Co., LPA
Mr. Deters is a shareholder with Ennis Britton Co., LPA. His practice has been dedicated to representing and counseling boards of education on a variety of education law issues with emphasis on labor negotiations, employment matters, student discipline, special education, and board governance. He is a member of the firm’s Municipalities & Public Law, School Finance, and Special Education Practice Teams.
Mr. Deters has negotiated on behalf of school districts in more than 400 collective bargaining agreements. He has represented boards of education before state and federal courts, the U.S. Department of Education Office for Civil Rights, the Ohio Civil Rights Commission, the U.S. Equal Employment Opportunity Commission, the State Employment Relations Board, the Ohio Unemployment Review Commission, and the Ohio Department of Education. He serves as the Director of Law for the Cities of Harrison and North College Hill, Ohio, and as legal counsel for Whitewater Township and the Western Joint Ambulance District, and he is a veteran of the U.S. Army. Mr. Deters is a dynamic speaker and frequently presents throughout Ohio on topics related to education law and municipal law.

Erin Wessendorf-Wortman
Attorney, Ennis Britton Co., LPA
Ms. Wessendorf-Wortman is a shareholder with the firm. She advises clients on a variety of educational law matters including labor and employment issues, student discipline and rights, special education and 504 matters, relationships with school resource officers, serving transgender students, employee misconduct and investigations, booster matters, and general school law practice. She is a member of the firm’s Special Education and Workers’ Compensation Practice Teams. Ms. Wessendorf-Wortman has served as a lead negotiator in bargaining and defended boards of education in arbitration, court cases, special education mediation, and due process hearings. She has represented school boards before a variety of federal and state administrative agencies, including the Ohio Civil Rights Commission, the State Employment Relations Board, the Internal Revenue Service, the U.S. Equal Employment Opportunity Commission, and the U.S. Department of Education Office for Civil Rights.
Ms. Wessendorf-Wortman is a frequent presenter at professional conferences, and at administrator and staff in-service trainings on a variety of topics including annual legal updates, professional ethics and codes of conduct, implicit bias, relationships with school resource officers, managing booster groups, serving students with disabilities, employee leave matters, and handling employee misconduct.

Phil Herman
Principal, The Impact Group
Phil is passionate about helping individuals and organizations become their best selves. With over 25 years of experience in education, Phil has worked as a teacher, coach, principal, director of human resources, assistant superintendent and superintendent for 11 years. As a leader in community engagement, team development, crisis communications, leadership development and leading high-level organizations, Phil focuses on the creation of meaningful relationships to bring community members, staff, administrators, parents and students together to solve problems.
Key:




